Board Advisor · Fractional CMO · Lecturer, Trinity College Dublin

Making room for growth.

I help founders & leadership teams step out of the day-to-day chaos & set a clear path to growth, using AI & a trusted network of specialist partners to accelerate delivery.

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20+ years building global brands & commercial growth engines in the UK, Ireland & EMEA for SaaS, Tech & Retail challenger brands.

Trish Butler
Board Advisor | CMO | Lecturer

Brands & businesses I've worked with

SiemensIBMB&QScrewfixFujitsuHitachiMicrosoftCompliance & RisksImmedisClune TechCoreHRPlatform55SmartFactory SiemensIBMB&QScrewfixFujitsuHitachiMicrosoftCompliance & RisksImmedisClune TechCoreHRPlatform55SmartFactory

What I do

Three ways to work together.

Board Advisory

Commercial rigour at board level

For boards and founders who need marketing held to the same standard as finance.

  • Go-to-market & positioning strategy
  • Investor readiness & growth narrative
  • Marketing governance & budget oversight
Fractional CMO

Build the engine, coach the team

I build marketing functions from scratch: strategy, team, tech stack and pipeline. Then I coach your team to run it confidently, with or without me.

  • Marketing function design & hiring
  • Demand generation & pipeline build
  • Team coaching & agency management
AI-Accelerated Delivery

Senior strategy at startup speed

AI as a force-multiplier on 25 years of judgement. Faster delivery, sharper output, smaller budgets stretched further.

  • AI-enabled marketing operations
  • Content & campaign acceleration
  • Specialist network on demand

Also available for keynotes, guest lectures and workshops on brand strategy, go-to-market and AI-accelerated marketing.

Track record

Built from scratch. Measured in pipeline.

I've built marketing functions from scratch for start-ups, scale-ups & new value propositions in large blue-chip brands. Each one went on to deliver a material share of incremental growth or qualified pipeline.

Immedis · CMO

€30K → €350K deal size

Scaled from 16 to 235 people in 24 months. Nearly 3,000 MQLs generating €6.1M in booked revenue from marketing-led pipeline.

Compliance & Risks · CMO

40% of pipeline from inbound

Built a 20-person marketing & SDR function from scratch. 9,000+ webinar attendees for the thought-leadership programme and a new ESG solution market launch.

CoreHR · Head of Marketing

€8M in sales opportunities

Built the company's first marketing function. €8M in sales opportunities within six months and 30% SaaS revenue growth in the UK market.

25+Years, client & agency side
6Global offices led
Series AScale-up track record
33Countries worked across

How I work

A partner in the business, not a consultant outside it.

  • In it with you

    I work shoulder-to-shoulder with founders and exec teams. Shared goals, shared accountability, and honest advice, even when it's not what you'd hoped to hear.

  • Theory, made commercial

    Everything is grounded in proper marketing strategy: positioning, segmentation, diagnosis before tactics. All translated into plain English and a plan you can execute next week.

  • A network, not a one-woman band

    Creative, digital, data, HubSpot, search, content and AI. I bring in proven specialists from my network exactly when the work needs them.

  • Built to hand over

    The goal is always a marketing engine your own team can run. I build it, prove it works, and coach your team to carry it forward.

Trish Butler interviewed on the World Finance panel On the World Finance panel · as CMO, Immedis

Let's talk

Great marketing doesn't just build the brand, it builds the business.

Tell me where the business is headed and what's in the way. If I can help, I'll tell you how. If I can't, I'll point you to someone who can.

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